Working with Adoreboard and Ministry of Sound for Havas helia’s Field Work festival we used data to think creatively about how brands perform online as a part of data festival, field.work.
The beat features well known brands such as Unilever, Peugeot, First Great Western, Diageo and Easyjet and provides an new approach to understanding the ‘beat of a brand’ online.
For each brand Adoreboard analysed twitter streams for content and over 20 different emotions. From this we turned the data into melodies and rhythms. The dance track was then mixed and mastered by Ministry of Sound’s Sheldon. I took the tweets and data from the emotional scoring to create a live rendering interactive visualisation.